Everyone Dreams of Financial Independence. For most of us this will not happen working for someone else. Only in owning our own business can we have a chance at the Dream, and only the Internet gives us the opportunity to start a business, at a very low cost.
Let's get started shall we?
Nearly all internet marketers will tell you that a newsletter/ezine or contact list is the key ingredient necessary if you want to succeed online. People are in a hurry these days - they do not spend much time in one place unless something really catches their eye.
If you don't capture their attention with your web site in the first few seconds, you've lost them forever! On the contrary, if you capture their email address, you can catch them at a time that might be much more convenient for them to look at your offer.
How many times have you added a site to your favorites to view later and later never came? I myself have done this hundreds of times. Your web site will never sell your business, you sell your business. A contact list or newsletter allows you to sell yourself.
Most people realize the importance of having their own list of subscribers but getting something operational is another matter entirely. There is a great deal of work involved if you want a newsletter that keeps your subscribers coming back for more.
It takes work but the rewards far out-weigh the effort. A well written newsletter with a decent sized contact list can produce serious income over time! Many expert marketers focus the majority of their efforts on getting subscribers. If you have yet to build your own list of subscribers, I highly suggest that you do so.
The Introduction.
When someone requests information from your web site, they are looking for an instant response! So make sure your web site is set up to send out an immediate message.
Your immediate message should have three objectives:
1. To introduce you to your new prospects.
By doing this, your prospects are now dealing with a real person, not just a cold and mechanical web site. What you are trying to do is add that warm and fuzzy feeling into the mix.
2. To set the scene for the remainder of the campaign.
Tell your new prospect exactly what benefits they will receive by working with you. Tell them that you will be staying in touch with them. This eliminates any element of surprise and reduces the number of opt-outs (prospects choosing to be dropped from your mailing list).
3. To entice prospects to stay with your campaign.
Offer something of value, i.e., an informative Newsletter, free eBooks or Reports. By giving them something of value, you will dramatically reduce the number of opt-outs and increase your sales.
The Follow-Up.
So you've sent your prospect your introduction letter. The prospect now knows who you are. They know that they can expect to receive additional messages over the next few days. As long as you are sending something of value, like a Marketing Course, Free eBooks, Business Newsletter or just plain good information, they will be looking forward to receiving your messages.
They will stay with you, as long as you provide some quality information. All you need to do is give them something of perceived value.
Here are four simple and effective techniques for building a followup campaign that will turn your prospect into a customer.
1. You must build credibility and trust.
The more relevant the information you present and the more useful it is, the more your prospect will develop trust in you, your business and your knowledge. By offering valuable, credible information, in a professional and informal way, you prove to your prospect that you know what you are talking about. This is very important to the prospect if you are selling something or providing a service.
2. Create the emotional reason to use your services.
With each message you send, you can work on the need or desire that your services will satisfy. People use your services first because they want something and secondly because they need it. Try to instill the comfortable feeling that your prospect will gain from using your services. Then try to think the way the prospect does. Will working with you increase their knowledge? Will it help them to achieve their goals? Will it be less stressful working with you? Think about how your services can be presented to achieve this.
3. Highlight your special offers.
Consistently reiterate your special offer until they have no reason not to use your services! You can do this by offering additional special offers or simply re-stating the original offer while emphasizing a sense of urgency.
4. Offer logical justification.
People buy for emotional reasons, but they need that decision backed by solid logical reasons. Your followup plan should include logical reasons why your prospect should buy or sell now and not later. These reasons should be based on facts and figures, and not on emotional desire alone. You simply need to remind them that your services will save them time, reduce their stress and increase their happiness.
Why "relationships" Make or Break You.
When I told you that most successful marketers have their own email list it is for one very important reason...to help them bond with potential partners! People rarely (if ever) buy a product or join an opportunity from a complete stranger. They first need to build a bond with the person that is marketing to them. This is rule number one when it comes to effective marketing.
The idea is "Turning strangers into friends, and friends into customers." The obvious reason we are in Networking Marketing is to earn an income, but we want to offer extreme value thereby turning strangers into friends, and friends into happy customers.
The top recruiters all understand how important this process is! You can have the best products, best compensation plan, etc., but if your prospects don't connect with you, your results will be dismal at best.
In most cases, building a relationship with a prospect is as easy as offering to assist them when they need help. Another important thing to remember is excitement. Excitement sells like nothing else ever could! People move towards people who show excitement about their business.
Becoming A Leader.
It is a known fact that the majority of people in this world are followers. They tend to attach themselves to those who have established themselves as leaders. Once you have established yourself as an expert in your field, people will move toward you. You may be asking yourself "how do I become a leader?" You will find the answer to this question and more throughout this Newsletter!
So far in this series we have discussed two very important methods that help you become an effective marketer. Did you know that they both go hand-in-hand? Your own Newsletter is the tool that when used properly, builds relationships - and establishes you as a leader at the same time. What would a system such as this be worth to you? What if you could have it for pennies a day? Well you can!
Look for our next tips tomorrow when we will explain, "Choosing the Right Product" and "The Story You Tell."
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